EVALUATION OF VA PAID MEDIA CAMPAIGNS

We Value Your Voice – Help Fellow Veterans Today!

The U.S. Department of Veterans Affairs’ (VA) Office of Mental Health and Suicide Prevention (OMHSP) unite the nation’s 200+ crisis centers under a universally accessible, easy-to-remember three-digit number, 988, as the new National Suicide Prevention Lifeline (NSPL). Then, in July 2022, the Veterans Crisis Line (VCL) migrated from its former standalone seven-digit format to the first selection option when dialing 988.

Since Veterans constitute a disproportionate number of suicide victims and face 1.5 times (to sometimes 3-fold) higher risk of ending their lives, this scourge among our military heroes is a public health crisis of the highest priority. Mandated by the National Suicide Hotline Designation Act of 2020, Veterans can reach a qualified crisis counselor when they dial 988 then press 1 to speak with professionals trained and knowledgeable in preventing suicide and helping with other mental health challenges that former service members are more likely to face such as Post-Traumatic Stress Disorder (PTSD).

Visionary Consulting Partners, LLC is supporting VA’s OMHSP in evaluating the effectiveness of the Dial 988 then Press 1 media campaign in promoting awareness and utilization of the VCL.

“Our goal of improving the state of public health in this country, especially among my fellow Veterans, parallels that of VA’s initiative as we believe in its ability to improve accessibility for Veterans in distress to connect them with trained crisis responders and empower them to reach out 24/7 via their preferred channel.”

– Eleanor Thornton, President & CEO  
Visionary Consulting Partners, LLC.

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